Tag Archives: HTML

It’s been most of a year since I last posted here, but I wanted to rant about HTML mail, and this is the right blog for it. People complain about the intrusiveness of Web tracking, but email tracking is even worse. I’ve noticed this especially after subscribing to a couple of Substack newsletters. They’re sent as HTML, and whenever possible, I click the link to the equivalent Web page, which is less intrusive. Every link in a Substack newsletter is a tracking link, with the odd exception of the link to the Substack page.

The links in a Substack newsletter don’t go to the target page but to a Substack redirection URL. Their purpose is to let Substack know about everything you click on. There are no terms or privacy policy in the email telling you what Substack uses the information for.

Originally email consisted just of text messages. They were straightforward to read. It was very hard to send malware in a convincing way, since the recipient would have to extract any malicious attachment and run it by hand. There was a hoax in 1994 warning of the alleged “Goodtimes virus”, which caused a lot of merriment among the computer-literate. The only “virus” was the hoax email itself, which the less computer-literate forwarded to all their friends.

Then came HTML mail, a huge advance in email insecurity. Now malicious URLs could hide behind links or even be opened automatically. It could include JavaScript to exploit client weaknesses and trick recipients. Today, almost everyone recognizes these advantages, and malware and phishing by email are multi-billion-dollar businesses.

Doing it right, or not doing it at all

Even so, there are good and bad ways to create HTML mail. Continue reading →